Services

Some people dream of success. We make it happen.

MARKETING STRATEGY

Our Marketing Consultants work with our clients to develop custom marketing strategies that help them meet their goals.

We are marketing partners to our clients and take the time to get to know their business, challenges and goals before we suggest marketing strategies. In a world of cookie-cutter business plans and fly-by-night salespeople, our consultants offer a breath of fresh air in the advertising world.

If your business is in need of receptive, honest marketing consulting, please contact us. We provide free consultations and develope plans that work for you.

CREATIVE SOLUTIONS

In a world where consumers are exposed to thousands of advertisements per day, it's important for businesses to break through the clutter to make an impact.

Midwestern Broadcasting has a team of talented "idea generators" that build creative solutions for our clients. From social media marketing, live events, integrated promotions, and live on-air consumer interaction, we have the tools to pull our clients away from the daily clutter and above their competitors.

QUALITY PRODUCTION

One of the challenges that local advertisers have is looking and sounding as good as national brands with large production budgets. At Midwestern Broadcasting our talented producers create commercials that sound like big budget commercials with little or no cost.

The key to a successful marketing campaign is a powerful, well produced message. Not only do our production experts ensure professional, high quality commercials, but they focus on making sure your message is provoking, effective and relevant to today's consumer.

CLIENT TESTIMONIALS

Don't take our word for it. See what our clients are saying about Midwestern Broadcasting:

“When we purchased Mesick Market it was our mission to rebuild the store as well as retain the local market. When Midwestern Broadcasting came in with an idea that gave us maximum frequency and an affordable monthly price we said yes! With the high frequency of commercials in drive time we are getting great results with our WCCW advertising."

Carl Brasseur: Mesick Market

“We didn't think we needed to advertise as we built our business on word of mouth. After further consideration and some great ideas from Midwestern Broadcasting, we decided to take the plunge. We haven't looked back since, as we continue to build new markets we didn't even know existed. Midwestern Broadcasting has been a great partner to work with on our marketing for the past several years.”

Matt & Sandra Stevens: Steven's Propane

“At Square Deal Country Store we have four very different product departments. I wanted to advertise all of them together as well as mondernize my image. Our Marketing Consultant from Midwestern Broadcasting recommended investing in a customized jingle package. Boy did that do the trick! People I don't even know are singing the jingle. Now that's powerful! I'm getting results by advertising all of my departments with one consistent theme that ties my business together.”

Larry Street: Square Deal Country Store

“Our marketing efforts and our money is always cared for in a respectful, trusthworthy and reliable manner. For that, I am extremely grateful and fortunate. Our business has a great degree of predictability now and companies like Midwestern Broadcasting are a huge reason why!”

Mike Mahn: Golden Fowler Home Furnishings

“The team from Midwestern Broadcasting approached me three years ago with a fantastic family-friendly event idea called the TC Scoop Festival. The entire team from all of their stations got behind this event and literally built it from the ground up, creating the FIRST ever ice cream festival in Traverse City. For three years the Scoop Festival has been a huge success. Bigs has not only benefitted from ticket sales and on-air promotions, but most importantly, the opportunity to be a part of providing a family-friendly, affordable and FUN event that ultimately put many a smile on the face of kids young and old. This event grew from serving 700 the first year to 1,300 in 2014.”

Cecilia J. Chesney: Big Brothers Big Sisters - Traverse City

“We have received strong results using both WCCW and Z93 but our station of choice is 1310 The Score! This station reaches professional males with high incomes who drive high end vehicles. We have been doubling our sales goals with this strong marketing plan. Our Marketing Consultant provides us with sizzling creative which is the icing on the cake.”

Doug Rice: Sonny's Body Shop

“It's important to me to customize my message for our local market and radio allows me to do this with the combination WCCW, Z93 and 1310 The Score. These stations together cover all of my stores locations perfectly. We have increased revenue and just recently opened up a second location in Traverse City. When you want to make it personal, radio is a great medium to accomplish this goal and Midwestern Broadcasting has made a direct impact on my result.”

Brad Johnson: Owner - Culvers

“Z93 Today's Best Hits provides extremely cost effective advertising for our Traverse City and Gaylord locations. They deliver results by putting together advertising plans with strong frequency and affordable prices. I truly realized the power of Z93 when we opened up the Gaylord Restaurant. We generated the highest first week sales in the history of our franchise and came close to the National record. Z93 was a huge part of the marketing mix.”

Ryan Johnroe: Qdoba Mexican Grill