Radio works all the time! Radio is working right now somewhere for thousands of businesses across the nation. Radio can start working for your business today!
LONG TERM BRANDING AT A LOW COST
Branding is a long-term exercise, but one that reaps long-term profitability through increased customer loyalty. Radio is the most affordable way to create a distinctive perception in consumers minds that builds the brand of your business. Consistency and frequency lead to increased brand equity and no other media combines these two at a more affordable investment than radio.
Most radio stations can provide your business a more targeted core audience with less waste. Businesses can maximize the efficiency of their marketing budgets by using radio to focus on new potential customers most likely to purchase their goods and services. Radio targets audiences efficiently because different stations attract different listeners – Planet Rock listeners are worlds apart from Classic FM listeners etc. This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that brands can focus their activity very effectively onto key market areas.
RADIO REACHES OUT IN AN AD-AVOIDANCE WORLD
Consumers are exposed to thousands of advertising messages a day and they actively try to avoid them. Research shows that radio, together with cinema, has the lowest level of advertising avoidance. People rarely switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know.
RADIO DRIVES RESPONSE
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet through smartphones and tablets while shopping, traveling, dining, etc. Radio is everywhere and goes everywhere and reaches consumers at the height of their purchasing decisions.
Source: RAB 2021