WTCM 103.5 FM
As Northern Michigan's heritage country station for more than 40 years, WTCM-FM entertains their loyal listeners with Mike & Christal in the Morning. With premium contests, concerts and community involvement, it's understandable why WTCM continues to be the most listened to station in Northern Michigan year after year.
All across the North, WTCM FM reaches our listeners with 100,000 watts of the Best Country Music on the radio. We blanket Northern Michigan from our two high powered transmitter locations in Traverse City and Petoskey.
WTCM is anchored by Morning Personality Mike Sinclair. Along with Christal & Joel, Mike entertains and informs our listeners. Together, they use the day's news, weather and humor to get Northern Michigan going in the morning.
The rest of the day we play the Country Music you love from artists like Carrie Underwood, Kenny Chesney, Jason Aldean, Miranda Lambert and Blake Shelton. All this great entertainment is backed by our award winning News Department and experienced air personalities.
Nationally, the Country Music format is ranked #1 in radio listeners, according to a February 2014 Neilson study. Beyond the numbers, country music listeners are a large contingent of consumers who remain faithful to American made products, especially automobiles.