MIDWESTERN BROADCASTING
WZTK 105.7 "The Bird"
WZTK broadcasts the best hits of the 60s, 70s and 80s.
Baby Boomers have created more wealth than any preceding generation both because of their numbers and many of them went to college.
WZTK's focus demographic are adults ages 35-64.
Gallup Researchers found that while this group has higher brand engagement, they are still very open to changing brands
“They are purchasing at rates just as high as other segments and because they are buying for their kids, they are double dipping”, according to Doug Anderson, Nielsen RD
An NBC study showed that they spend more than the average on categories like home improvement, large appliances, casual dining, cosmetics, electronics & digital choices.
They represent a larger and wealthier segment of the population and current economic conditions continues to be favorable for them.
Top activities include TV, Internet, playing sports or exercising, music, books, web-based video games.
Source: Gallup Researchers 2012
